KHS Consulting
STRATEGY · PRODUCT · AI · AGENTS · KHS CONSULTING · EST. 2021 · STRATEGY · PRODUCT · AI · AGENTS · KHS CONSULTING · EST. 2021 ·
Product · UX · AI · Strategy
Product exec and builder with 12+ years building consumer products at Jet.com, BuzzFeed, Trade, and The Infatuation. Deep expertise in e-commerce, marketplaces, media, DTC, and subscription businesses.
Available for new projects
Work History
Career
Bond Holdings
Head of product and growth embedded across a 5-brand consumer portfolio (candy, supplements, wellness, jewelry, ODS). Launched a new DTC brand from scratch and deployed AI tooling across creative production, conversion testing, and growth operations.
First cross-portfolio product & growth hire across 5 brands
Launched Don.co DTC brand from zero — e-comm, vendors, CS, 3PL
Built AI ad production workflow; personally produced ~100 creatives
Amazon & Meta agency management; UGC & performance marketing
CAC/CPA stabilization, AOV uplift, and revenue recovery
The Infatuation
Led product strategy for a restaurant discovery platform acquired by JPMorgan Chase. Drove a full iOS/Android redesign and triple-digit growth in user accounts and newsletter subscribers.
30% sign-up rate increase post-redesign
150% increase in monthly downloads
15–20% MAU growth per month
100+ roadmap items across 6 PM squads
Chase Link & Dine integration
Pawp
Built an in-house Pet Pharmacy and a digital prescription feature at a pet health startup, opening new acquisition channels and increasing monthly retention in under 6 months.
In-house Pet Pharmacy launched
Digital prescription (novel acquisition channel)
15+ roadmap initiatives shipped
2 new business lines in 6 months
BuzzFeed
Led the first redesign of BuzzFeed.com since 2016 — a homepage serving 60–80 million monthly visits — coordinating across SVPs, VPs, and a lean cross-functional team.
Homepage at 60–80M monthly visits
First redesign since 2016
KPI dashboards and metrics framework
Lean team: 3 engineers, 1 designer, 1 analyst
Trade Coffee
Partnered with the CEO to scale a specialty coffee subscription from concept to 100k+ paying subscribers — a 330%+ increase — through deep experimentation and user research.
+100k paying subscribers (+330%)
20+ A/B feature tests in 12 months
Improved payback period & CAC economics
Retention, AOV, CVR, gifting & referral features
Button
Led mobile experience at a commerce enablement platform. Built partner conversion features and instituted a culture of prototyping and data-informed iteration.
Mobile partner conversion optimization
OKR framework for team focus
Team process refresh — less thrash, higher output
Tooling and operating culture improvements
Jet.com
Early member of Jet's product team. Grew app GMS share from 13% to 22%, launched a full iOS redesign, and drove Apple & Google partnerships — including a 2018 Apple Pay commercial.
App GMS share: 13% → 22%
Full iOS UI/UX redesign
Apple & Google partnerships (ARKit, iMessage)
App Store & Play Store Editors' Choice 2015
Before transitioning into product, I spent four years in entertainment and digital media — first at Creative Artists Agency, one of the world's top talent and sports agencies, then at Fullscreen, an early YouTube MCN — before joining Jet.com in 2014.
Side Projects
AI Projects
Marketing Claims Analyzer
A browser extension that brings AI-powered transparency to online shopping — evaluating every marketing claim on any product page with verdicts of Supported, Misleading, or Unverified. BYOK via OpenAI, no data collection, under a penny per analysis.
Works on Amazon, Shopify, and any product page
Verdicts: Supported · Misleading · Unverified
Ingredient-aware scientific reasoning
BYOK via OpenAI — no data collection, no tracking
Under a penny per analysis
FPL Transfer Analyzer
A web app that gives Fantasy Premier League managers mathematically optimal transfer recommendations, using a Mixed Integer Linear Program solved with PuLP and HiGHS. Built with Next.js 15, TypeScript, Tailwind CSS, and a Python optimizer on Vercel.
MILP solver via PuLP + HiGHS
Live squad data from the official FPL API
Next.js 15 · TypeScript · Tailwind CSS
Python optimizer via Next.js API routes
Deployed on Vercel
Principles
Philosophies
1. How you do anything is how you do everything.
Character isn't situational. Bring full presence, humility, and care to every interaction.
2. Taste is your last defensible edge.
Data, knowledge, and execution are commoditized. Pattern recognition, sensitivity to nuance, and an eye for what's right, that's the differentiator.
3. Simplicity is a competitive advantage.
Work small, think big. Strip to the essential. The complicated is common; the awesomely simple is rare.
4. Iteration is the method. The work reveals itself.
Measure, cut, measure again. 1% better every day. Quality emerges from selection, not perfection.
5. White space is where the real work happens.
Ideas don't come from meetings or dashboards. They emerge in reflection and mental slack. Protect it like a resource.
6. The urgent destroys the important.
Guard your attention. Ruthlessly. Most "fires" aren't.
7. Authenticity compounds.
Make decisions you'd stand behind with no audience. The personal leads to the universal. Genuineness builds asymmetric trust.
8. Seek disagreement from smart people.
Embed humility in all interactions. Listen more than you talk. You're not the smartest person in the room — and if you are, change rooms.
9. Build systems that let ideas emerge.
Promote aligned autonomy. Beginner's mind over expertise. Preconceptions limit possibilities. Create conditions for insight and do not force it.
10. Failure is tuition. Enthusiasm is rocket fuel.
It's only a failure if you didn't learn anything. And being enthusiastic is worth ~25 IQ points — energy is contagious and underrated.
Consulting
Services
AI
AI Workflow Integration
Identifying and deploying AI tooling inside existing operations — product dev, creative, growth, ops.
AI Product Consulting
Building AI-native features or tools into existing products. Privacy-first, BYOK patterns.
Leadership
Fractional Head of Product
Embedded, ongoing leadership across roadmap, team, and execution.
0→1 Launch & 1→10 Scaling
Taking a new product from concept to market. Scaling team and business. DTC, B2C, or B2B.
Product Org Process Design
Roadmapping, OKRs, culture of experimentation, reducing thrash, velocity optimization.
Team Building & PM Hiring
Structure, leveling, and interview process design for product orgs.
Growth & Analytics
KPI Framework & Dashboards
Metrics definition, measurement infrastructure, and exec reporting.
Unit Economics & Optimization
Funnel analysis, testing, and CAC / LTV / payback period / AOV modeling for consumer businesses.
Subscription Growth & Retention
CVR, AOV, gifting, referral, and payback period optimization.
Specialty
Mobile App Strategy & Redesign
iOS/Android product direction, UX, and App Store optimization.
Media & Content Platform Strategy
Editorial product, SEO, newsletter growth, consumer media.
UX Research & Discovery
User interviews, synthesis, and design-thinking facilitation.
Advisory
Startup Product Advisory
Ongoing advisory for seed/Series A founders building consumer products.
CV
Resume
Get in Touch
Contact
Meta
About This Site
This site is a hand-written static website — just
index.html plus two CSS files (colors_and_type.css for the design tokens and typography, and mobile.css for the responsive layout), with no build step, bundler, or JavaScript framework in the way.Source lives in a GitHub repo (
shirazik/khs-website) and is deployed via GitHub Pages, which serves the files straight from the main branch; a CNAME file in the repo points the deployment at the custom domain kareemshirazi.com, so every push to main is effectively a production release.